منابع مشابه
Advertising as Communicative Discourse: An Analysis
The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...
متن کاملMixing English in Persian Print Advertising Discourse
This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...
متن کاملManipulation in advertising text: lexical and semantic aspect
The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...
متن کاملThe Title of a Literary Text as a Discursive Phenomenon
Modern text linguistics pays serious attention to the significant structural elements of the text, which carry special knowledge. Such structural elements include the title. In this article, the title is considered as a linguistic and cognitive characteristic and a spatially fixed structural element of the text – «frame», which is located around/before/behind the text, focusing on the importanc...
متن کاملText as Scene: Discourse Deixis and Bridging Relations
This paper presents a new framework, “text as scene”, which lays the foundations for the annotation of two coreferential links: discourse deixis and bridging relations. The incorporation of what we call textual and contextual scenes provides more flexible annotation guidelines, broad type categories being clearly differentiated. Such a framework that is capable of dealing with discourse deixis ...
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ژورنال
عنوان ژورنال: International Journal on Integrated Education
سال: 2019
ISSN: 2620-3502,2615-3785
DOI: 10.31149/ijie.v2i3.89